Girls from India's southern state of Kerala, who often opted for nursing and teaching as their career options, are now entering the fashion world as models generally get lured by fame and income prospects in this industry. The girls have been attending grooming classes to sharpen their skills.
The grooming sessions consists of yoga, meditation, personality development, beauty tips, photo shoot, interaction and finally talent search for which the sponsors claim they do not charge fees.
According to an estimate, this year more than 50 girls have taken part in various fashion shows to be held in and around the city.
Various companies have started to come in search of fresh faces to launch their products giving an opportunity to these aspiring young models.
"Lot of corporate companies is coming in and trading is happening. So, outsiders are coming in over here. See any new companies coming in need a launch. So when it comes to a launch automatically like there will be an entertainment and fashion show and new products. Whenever a product launch is happening definitely there will be a fashion show. So now when you are looking to it Cochin is becoming a fashion hub of Kerala," said Dallu, a choreographer.
The recent beauty contests held in Kochi were the Miss Kerala and Le Mannequins paving an opportunity to the young models who are passionate for walking on the ramp.
"Modelling is my passion. So I am very much interested in this field. So, like the ramp, the walking, and the red carpet it's like to set fire on the ramp is really interesting. So that's the reason I am here like with the support from my family everything, together…" said Paulantina K, a contestant.
Miss Kerala pageant was designed to discover the freedom of expression and talent of South India women.
Le Mannequins was to select models for forthcoming shows in which international models will participate.
The title winner of the event received a cash prize of Rs 100 thousand, while the first and second runners up got gifts worth Rs 50,000 and Rs 25, 0000 respectively.
The forthcoming events are Miss south India and Navy Ball which are scheduled to take place later this month.
The grooming sessions consists of yoga, meditation, personality development, beauty tips, photo shoot, interaction and finally talent search for which the sponsors claim they do not charge fees.
According to an estimate, this year more than 50 girls have taken part in various fashion shows to be held in and around the city.
Various companies have started to come in search of fresh faces to launch their products giving an opportunity to these aspiring young models.
"Lot of corporate companies is coming in and trading is happening. So, outsiders are coming in over here. See any new companies coming in need a launch. So when it comes to a launch automatically like there will be an entertainment and fashion show and new products. Whenever a product launch is happening definitely there will be a fashion show. So now when you are looking to it Cochin is becoming a fashion hub of Kerala," said Dallu, a choreographer.
The recent beauty contests held in Kochi were the Miss Kerala and Le Mannequins paving an opportunity to the young models who are passionate for walking on the ramp.
"Modelling is my passion. So I am very much interested in this field. So, like the ramp, the walking, and the red carpet it's like to set fire on the ramp is really interesting. So that's the reason I am here like with the support from my family everything, together…" said Paulantina K, a contestant.
Miss Kerala pageant was designed to discover the freedom of expression and talent of South India women.
Le Mannequins was to select models for forthcoming shows in which international models will participate.
The title winner of the event received a cash prize of Rs 100 thousand, while the first and second runners up got gifts worth Rs 50,000 and Rs 25, 0000 respectively.
The forthcoming events are Miss south India and Navy Ball which are scheduled to take place later this month.
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