Ugadhi is Telugu's New Year. Ugadi marks the beginning of a new Hindu lunar calendar. It is a day when mantras are chanted and predictions made for the new year. The most important thing in the festival is Panchanga Shravanam - hearing of the Panchanga. The Panchanga Shravanam is done at the temples by the priests. Before reading out the annual forecasts as predicted in the Panchanga, the officiating priest reminds the participants of the creator - Brahma, and the span of creation of the universe.

The reading of the Panchanga then involves reading of other Tidhis (wealth and prosperity) during the year and ends with h a forecast for various sectors of the social life and the strengths and effects of various constellations and their transitions. The scriptures state that the benefits reaped by the listener as well as the reader, are equivalent to having a dip in the holy river Ganges. The individuals hearing the Panchanga should respectfully 'thank' the reader and offer him new clothes and seek his blessings. 

Preparations for the festival begin a week ahead. Houses are given a thorough wash. Shopping for new clothes and buying other items that go with the requirements of the festival are done with a lot of excitement. On Ugadi day, people wake up before the break of dawn and take a head bath. The bath is supposedly to be taken after massaging the entire body using sesame oil.

The next step is offer prayers to Sun, before accepting Ugadhi Pachadion an empty stomach. Entrance of the houses are decorated with fresh mango leaves. It is noteworthy that we use mango leaves and coconuts (as in a Kalasam, to initiate any pooja) only on auspicious occasions to propitiate gods. People also splash fresh cow dung water on the ground in front of their house and draw colourful floral designs. This is a common sight in every household. People perform the ritualistic worship to God invoking his blessings before they start off with the new year.

In Andhra Pradesh, eatables such as pulihora, bobbatlu and preparations made with raw mango go well with the occasion. In Karnataka too, similar preparations are made but called puliogure and holige.